Overview
What is Media Monitor Pro?
Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.
Great Option for Small Scale TV News Monitoring
Pricing
What is Media Monitor Pro?
Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Media Monitor Pro?
Media Monitor Pro Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(1)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Metro Monitor is a media monitoring platform that offers accurate and efficient media monitoring capabilities. Users of Metro Monitor can streamline their media monitoring process, allowing them to focus more on obtaining media coverage for their clients. With Metro Monitor, users can access media coverage more efficiently and reduce the need for manual research. Unlike other platforms such as Cision and Meltwater, Metro Monitor ensures that all media coverage is accounted for, making it a helpful supplement to other media monitoring platforms like Critical Mention and IQMedia.
PR firms can benefit from Metro Monitor's software by using it to analyze their clients' performance and effectively manage their traffic. The platform enables users to assess their effectiveness with reporters, gauge the coverage they receive, and keep up to date with breaking news. Cost-effective tracking of news media coverage is possible with Metro Monitor, allowing users to easily share the results with colleagues. By monitoring TV and radio coverage mentioning specific keywords and incorporating them into media reports, users can provide comprehensive coverage for their clients.
Metro Monitor also helps PR professionals demonstrate the value of earned media to clients by providing data that proves its worth. The software's dashboard feature allows users to track and download clips effortlessly while maintaining communication with their representative. It is also used by PR professionals to find and send coverage to clients by providing them with files and demonstrating the return on investment for media monitoring. Additionally, Metro Monitor allows users to monitor mentions of their company in television newscasts, watch clips, and share them with others to showcase the company's presence in the media.
Overall, Metro Monitor provides valuable features that enhance the media monitoring process for PR professionals. Its accurate monitoring capabilities, streamlined approach, and ability to track coverage across various channels make it a reliable tool for managing media presence effectively.
Ease of Finding PR Hits: Many users have praised Metro Monitor for its ease of use in finding PR hits in real-time. Reviewers appreciate the simplicity and efficiency of the platform, allowing them to quickly access relevant information without any hassle.
Professional Staff and Timely Response: Several reviewers have expressed their appreciation for Metro Monitor's professional staff who are quick to respond and get things done in a timely manner. Users value the promptness and efficiency with which their queries or requests are handled by the helpful team at Metro Monitor.
Accuracy through Nielsen Data: The fact that Metro Monitor gets its data directly from Nielsen has been highlighted as a major advantage by many users. This ensures accuracy and reliability in the information provided, giving customers confidence in the insights they receive from Metro Monitor.
Cons:
- Limited search functionality: Some users have mentioned that Metro Monitor lacks the ability to search for online articles like it does for TV clips. This limitation can be frustrating for those who rely on comprehensive media monitoring across different platforms.
- Occasional glitches: Several users have experienced occasional glitches with Metro Monitor, which can disrupt their workflow and cause delays in accessing desired clips. However, they also noted that the support team is usually able to remedy these issues promptly.
- Inefficient layout and design: A few users found the layout of Metro Monitor to be confusing at first, leading to difficulties in navigating through the platform. Additionally, some suggested that the overall design could benefit from an update to enhance user experience and efficiency.
Metro Monitor receives positive recommendations from users for several reasons. Users appreciate the daily emails with updates for pitching efforts. They find Metro Monitor more responsive and accurate than competitors Cision and Meltwater. Users value Metro Monitor's reliable monitoring capabilities. Metro Monitor is also praised for its ability to provide focused and comprehensive coverage emails and the ease of downloading TV and radio clips. The top-notch team at Metro Monitor is commended for their quick response and eagerness to help. Metro Monitor is recommended for their understanding of clients' needs and goals, as well as their accurate coverage reports. Users also recommend contacting Metro Monitor to inquire about securing specific segments in advance. The great value and above-and-beyond customer service provided by Metro Monitor contribute to its positive recommendations. Users appreciate how Metro Monitor provides real feedback from the media to potential clients and assists in choosing partner brands. Lastly, users find Metro Monitor's customer service excellent and appreciate the ease of communication.
Reviews
(1-1 of 1)Great Option for Small Scale TV News Monitoring
- Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services.
- Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform.
- The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations.
- Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading.
- Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me.
- Media Monitor Pro had a negative impact in terms of timely access to some news clips. Although the reports are delivered regularly, the issues with clicking on particular clips and not having them play properly were frustrating and left us without key clips needed in crisis situations.
- Media Monitor Pro had a positive impact in terms of allowing us to easily store and categorize clips through folders by topic and date.